Please be aware the current by-line for
the production is "Taxi to Kensington - A Woman's Choice in Times
of War." Please use this in any communication. The publicity
department would like to stress that 'Feminist Classic' is to be avoided
in communications with the press.
||I'm sorry that I mentioned the word
Feminist in connection with this production but I'm very proud to be
associated with this seminal work. It has been known as a feminist
classic for many years and I was just re-iterating a commonly
Of course, whilst it is a 'feminist classic' it's not a term that the company feels comfortable with.
It is much better to use words associated with feminism such as independence, strength and choice. We tend to stay away from the 'F' word.
||Only 32% of women described themselves as feminist. The number that associate themselves with terms such
as 'independence' and strength' is much higher.
Has anyone considered the American
market? 'Woman's Choice' is a very loaded term. How about 'Difficult
Times - Difficult Decisions.'
||We donít just come up with these things
off the top of our heads, you know. Each term is researched and
market-tested among several demographics. We are currently discussing
deals for release on American television but it is likely that we will
go with another title altogether. Please don't let this get out but I
think the working slogan for our Atlantic cousins is 'Great War. Great
House. Great Waste.í For Americans, itís best to keep it simple.
They like large things and it goes to the tradition and heritage